Product feeds expanded to all Discovery advertisers
- Date
- Mar 23, 2023
- Primary source
- Google Ads Help
Google made product feeds from Merchant Center available to every Discovery campaign, letting retailers show catalog items alongside lifestyle imagery. Google cited 45% more conversions at a similar CPA for advertisers using feeds.
Sources
- open_in_newNew features to help you grow demand with Discovery adsGoogle Ads Help · Mar 23, 2023
- open_in_new3 new Google Discovery ads featuresSearch Engine Land · Mar 23, 2023
Related changes
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