Google Ads Change History
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Change historychevron_rightMerchant Centerchevron_rightSep 22, 2022

Feed labels accepted any string in the Content API and Google Ads API as Merchant Center UI rollout began

Date
Sep 22, 2022
Effective
Sep 14, 2022
Primary source
Google Ads Developers Blog

Google announced that with feed labels rolling out in the Merchant Center UI from September 14, 2022, the Content API would accept Products.insert with feedLabel set to any valid string, making targetCountry optional, and the Google Ads API Shopping settings followed.

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