Feed labels replaced primary country of sale in Merchant Center; one feed can serve all countries
- Date
- Sep 14, 2022
- Effective
- Sep 14, 2022
- Primary source
- Google Merchant Center Help
Merchant Center removed the primary country of sale (August 23, 2022) and rolled out feed labels from September 14, 2022, letting merchants target multiple countries from a single feed and group offers with custom labels of up to 20 characters; existing feeds were auto-labeled with their former country code.
Sources
- open_in_newCountry targeting announcementGoogle Merchant Center Help · Sep 14, 2022
- open_in_newAbout feed labelsGoogle Merchant Center Help · Sep 14, 2022
- open_in_newGoogle is now allowing products in all countries to use a single Merchant Center feedSearch Engine Land · Sep 14, 2022
Related changes
Undo