Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightSep 15, 2022

Ad extensions renamed 'assets', with unified ad-plus-asset creation and a new Assets reporting page

Date
Sep 15, 2022
Primary source
Google Ads & Commerce Blog

Google rebranded ad extensions as assets and rolled out a combined workflow where ads and assets such as sitelinks are created in the same step with live previews for Search and Performance Max, asset recommendations based on campaign goals, a unified Assets reporting page with asset and association views, and a combinations report that includes sitelinks, callouts and images. Existing extensions converted automatically with their associations intact.

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