Ad extensions renamed 'assets', with unified ad-plus-asset creation and a new Assets reporting page
- Date
- Sep 15, 2022
- Primary source
- Google Ads & Commerce Blog
Google rebranded ad extensions as assets and rolled out a combined workflow where ads and assets such as sitelinks are created in the same step with live previews for Search and Performance Max, asset recommendations based on campaign goals, a unified Assets reporting page with asset and association views, and a combinations report that includes sitelinks, callouts and images. Existing extensions converted automatically with their associations intact.
Sources
- open_in_newNew tools to create more engaging adsGoogle Ads & Commerce Blog · Sep 15, 2022
- open_in_newGoogle ad extensions are being rebranded as assetsSearch Engine Land · Sep 15, 2022
- open_in_newNew Streamlined Google Ads Tools & Google Ad Extensions Now AssetsSearch Engine Roundtable · Sep 16, 2022
Related changes
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