GML 2022: Loyalty program benefits to surface in Shopping and Performance Max (US)
- Date
- May 24, 2022
- Regions
- US
- Primary source
- Google Ads Help
Google announced retailers would be able to show loyalty benefits to existing members in free listings and use Customer Match with Performance Max to acquire new loyalty members across YouTube, Display, Search, Discover, Gmail and Maps, rolling out in the US over the following months.
Sources
- open_in_newRetail and shopping features highlighted at Google Marketing Live 2022Google Ads Help · May 24, 2022
- open_in_newGoogle Marketing Live 2022Google Ads & Commerce Blog · May 24, 2022
- open_in_newGoogle Marketing Live 2022: Everything you need to knowSearch Engine Land · May 24, 2022
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