Conversion value rules extended to store visits and store sales with campaign-level default values
- Date
- Aug 30, 2022
- Primary source
- Google Ads Help
Advertisers can now set different default values for store visits and store sales per campaign, adjust dynamically measured store sales values by percentage, and apply conditional value rules by location, audience or device, all feeding Smart Bidding in real time across Search, Shopping, Display and Performance Max.
Sources
- open_in_newBetter control over Smart Bidding with new levers to value store visits and store salesGoogle Ads Help · Aug 30, 2022
- open_in_newGoogle announces 4 new Shopping campaign featuresSearch Engine Land · Aug 30, 2022
- open_in_newNew Google Ads Conversion Value Rules FeaturesSearch Engine Roundtable · Sep 1, 2022
Related changes
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