Data-driven attribution model improved for low-volume conversion types
- Date
- Aug 16, 2022
- Primary source
- Google Analytics Help
Changes to the DDA model improved accuracy for conversion types with low volume or short history, so fractional credit was assigned to more conversion types.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · Aug 16, 2022
Related changes
Undo