GA4 added support for GBRAID and WBRAID iOS campaign identifiers
- Date
- Mar 4, 2022
- Primary source
- Google Analytics Help
Starting in early March 2022, more granular campaign details became available in GA4 for clicks carrying the privacy-preserving GBRAID and WBRAID parameters used for iOS traffic.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · Mar 4, 2022
Related changes
Undo