Google confirmed Standard Shopping campaigns would remain available after Smart Shopping's retirement
- Date
- Feb 17, 2022 (first reported)
- Primary source
- Search Engine Land
Ads Liaison Ginny Marvin confirmed that Standard Shopping campaigns would continue to be supported indefinitely, reassuring advertisers who rely on manual controls as Smart Shopping and Local campaigns moved into Performance Max.
Sources
- open_in_newGoogle confirms Standard Shopping campaigns will remain availableSearch Engine Land · Feb 17, 2022
- open_in_newGoogle: Standard Shopping Campaigns Will Continue To Be SupportedSearch Engine Roundtable · Feb 21, 2022
Related changes
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