Smart Shopping and Local campaigns upgrade timeline to Performance Max announced
- Date
- Jan 27, 2022
- Primary source
- Google Ads Help
Google set the schedule for retiring Smart Shopping and Local campaigns: a one-click self-upgrade tool in April (Smart Shopping) and June (Local), automatic upgrades July-September (Smart Shopping) and August-September (Local), and no new Smart Shopping or Local campaigns after the end of September 2022. Early testers saw an average 12% conversion value lift at the same or better ROAS.
- April 2022: one-click upgrade tool for Smart Shopping.
- June 2022: tool extended to Local campaigns.
- July-September 2022: automatic Smart Shopping upgrades.
- August-September 2022: automatic Local upgrades.
- End of September 2022: creation of new Smart Shopping and Local campaigns ends.
Sources
- open_in_newLearn more about Smart Shopping and Local campaign upgrades to Performance MaxGoogle Ads Help · Jan 27, 2022
- open_in_newSmart Shopping and Local campaigns to be transitioned to Performance Max by end of SeptemberSearch Engine Land · Jan 28, 2022
- open_in_newNew Tools For Smart Shopping & Local Campaigns Being Replaced By Performance MaxSearch Engine Roundtable · Jan 28, 2022
- open_in_newGoogle Ads Performance Max Replaces Smart Shopping & LocalSearch Engine Journal · Feb 1, 2022
Related changes
Undo