Stopped accepting W9 forms for US advertiser identity verification
- Date
- Jan 1, 2022
- Effective
- Jan 1, 2022
- Regions
- United States
- Primary source
- Google Advertising Policies Help
Google's Advertiser Identity Verification policy was clarified so W9 forms are no longer accepted for US organization verification; IRS documents, incorporation certificates, SEC filings, recent bank statements and business credit reports are accepted instead.
Listed in Google's 2022 policy change log but posted December 2, 2021; dated here by its effective date.
Sources
- open_in_newUpdate to Advertiser identity verification policy (January 2022)Google Advertising Policies Help · Jan 1, 2022
Related changes
Undo