Advertiser identity and business operations verification consolidated into one program
- Date
- Feb 2, 2022
- Primary source
- Google Advertising Policies Help
Google announced it would merge its separate identity and business-operations verification programs into a single Advertiser verification program in March 2022, giving advertisers 30 days to answer 'About your business' questions plus 30 days to complete verification, with account pauses rather than suspensions for non-compliance.
Google's policy change-log entry is dated January 2022 without a specific day; the date here reflects trade coverage.
Sources
- open_in_newUpdates to Google's Advertiser Verification Program (March 2022)Google Advertising Policies Help · Feb 2, 2022
- open_in_newGoogle Ads Will Consolidate Advertiser Identity & Business VerificationSearch Engine Roundtable · Feb 2, 2022
Related changes
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