Budget report launched to show monthly spend behaviour and forecasts
- Date
- Sep 30, 2021
- Primary source
- Google Ads Help
A new campaign-level budget report visualised daily spend (which can reach twice the average daily budget), the monthly spending limit, a month-end cost forecast, cost to date and any budget changes. Google positioned it to clear up confusion about how daily budgets actually spend.
Sources
- open_in_newEasily understand campaign spend with new budget reportsGoogle Ads Help · Sep 30, 2021
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
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