UK financial services advertisers required to be FCA-authorised and verified from August 30, 2021
- Date
- Jun 30, 2021
- Effective
- Aug 30, 2021
- Regions
- United Kingdom
- Primary source
- Google (The Keyword)
To fight investment scams Google announced that advertisers promoting financial services to UK users must demonstrate Financial Conduct Authority authorisation or qualify for an exemption and complete Google's verification. The requirement applied from August 30, 2021.
Sources
- open_in_newFurther measures to help fight financial fraud in the UKGoogle (The Keyword) · Jun 30, 2021
- open_in_newFinancial services advertisers in the UK must meet Google verification requirements by August 2021Search Engine Land · Jun 30, 2021
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