Google committed not to build or use alternate user-level identifiers once third-party cookies are gone
- Date
- Mar 3, 2021
- Primary source
- Google (The Keyword)
Google said its ads products would rely on privacy-preserving APIs such as cohort-based FLoC and first-party relationships rather than replacing third-party cookies with email-based or other cross-site identifiers, setting the direction for audience targeting in Google Ads.
Sources
- open_in_newCharting a course towards a more privacy-first webGoogle (The Keyword) · Mar 3, 2021
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