Ad Rank formula updated to factor in the expected impact of ad extensions and formats
- Date
- Oct 22, 2013
- Primary source
- Inside AdWords blog
Alongside the max CPC bid and Quality Score, Ad Rank now accounts for the expected performance of ad extensions and formats. Ad Rank also became a bigger factor in whether extensions are shown at all, and Google noted that cost-per-click could shift for some advertisers as a result of the new calculation.
Sources
- open_in_newImproving Ad Rank to show more relevant ad extensions and formatsInside AdWords blog · Oct 22, 2013
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
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