Remarketing lists for search ads (RLSA) rolled out to all advertisers after a year in beta
- Date
- Jun 25, 2013
- Primary source
- Inside AdWords blog
RLSA lets advertisers apply remarketing lists to search campaigns so they can raise bids, broaden keywords or show different ads to people who previously visited their site when those people search on Google. The feature was rolling out worldwide over the following days.
Sources
- open_in_newBringing intent, context, and audience together for better performing search campaignsInside AdWords blog · Jun 25, 2013
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
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