Week of Jun 22, 2026
22 changes logged the week of Jun 22, 2026, 3 high impact; 1 took effect. Open this week in the change history.
Google Ads
- Financial services verification extended to 24 additional EEA markets
Advertisers promoting banking, credit, investment, insurance and related products in 24 EEA countries (Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, Greece, Hungary, Iceland, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Sweden) must complete Financial Services verification when requested, with rolling enforcement from July 23, 2026. Source
- Destination mismatch policy allowed cross-domain redirects with prior approval
From early July 2026, redirects from an ad's final URL to a different domain are allowed in certain circumstances with prior approval, notably for CPG manufacturers sending users to pre-approved retailer sites. Source
- Three new columns appeared: unique search categories with clicks, with conversions, and with impressions
Arpan Banerjee spotted the new column set, which reveals gaps in search category coverage. Google did not announce it. Source
- Maximize conversion value bidding without a ROAS target rolled out to Standard Shopping campaigns
Standard Shopping campaigns can now use Maximize conversion value without setting a target ROAS, removing a limitation that had pushed some advertisers to Performance Max to access value-based bidding. Source
- Online lottery ads permitted in Peru with MIMP technical opinion
From July 8, 2026, lottery operators with a favorable technical opinion from Peru's Ministry of Women and Vulnerable Populations may be certified to advertise online lotteries in Peru. Source
- Google began a small US experiment adding 'Strongest match' and 'Strong match' labels to Search ads
Google Ads Liaison Ginny Marvin confirmed a limited US experiment that labels certain sponsored results as 'Strongest match' or 'Strong match' using existing quality and relevance signals, without changing the auction. Source
- Gmail ads moved to the bottom of the Promotions and Social tabs on desktop
Hana Kobzova noticed desktop Gmail now places ads at the bottom of the Promotions and Social tabs instead of at the top or mixed into the inbox. Source
- A 'Shop diagnostics' tab appeared under Conversions to diagnose shop sales reporting and eligibility
Arpan Banerjee spotted the section and Adriaan Dekker shared screenshots on LinkedIn. Source
- Web-to-app acquisition measurement became available for Demand Gen campaigns
Demand Gen advertisers can now measure app installs and user acquisition driven by web-targeted Demand Gen campaigns. Source
- June Demand Gen Drop: more aspect-ratio transformations and Gemini creative insights announced
Demand Gen video enhancements will add vertical-to-square, vertical-to-landscape and square-to-landscape conversions, and a Gemini-powered creative insights panel will give automated YouTube creative recommendations during asset selection. Source
Merchant Center
- Help doc added how to control 'Found by Google' products via a pause attribute rule or data-nosnippet
Google documented two ways to remove unwanted crawled products: set the pause attribute to 'all' via an attribute rule so they are archived after 14 days, or add the data-nosnippet HTML attribute on the site to stop Google discovering them. Source
- Merchant Center for Agencies gained agency-level user access controls and client labels
Google added security controls to Merchant Center for Agencies: clients link to the agency rather than individual users, Agency Admins control linking and permissions while Standard users get restricted access, and custom labels let agencies group clients by brand, vertical or team. Source
Google Ads API & Scripts
- Google Ads API v24.2 released with multi-party approvals, synthetic content labeling and new experiment types
v24.2 (with minors v23.3, v22.2 and v21.2) added MultiPartyAuthReview support for sensitive user-access actions, SyntheticContentInfo/SyntheticContentAttestation on Asset and Ad for AI-generated creative labeling ahead of the EU AI Act, ad_network_type segmentation of performance_max_placement_view, YouTube brand channel data links, LANDING_PAGE_TEXT_GENERATION asset automation, COMPARE_CAMPAIGNS campaign-mix experiments and PMAX_TEXT_CUSTOMIZATION_FINAL_URL_EXPANSION experiments, plus Local Services Ads in Performance Max and creator topic insights. Source
- Multi-party approvals required for sensitive user-access API actions from July 27, 2026
Inviting users (CustomerUserAccessInvitationService) and updating or removing user access (CustomerUserAccessService) may now return a pending MultiPartyAuthReview instead of taking effect immediately; a second administrator must approve via MultiPartyAuthReviewService.ResolveMultiPartyAuthReview. Support was added to v24.2, v23.3, v22.2 and v21.2. Source
- Creation of new Smart Campaigns via the Google Ads API ends September 23, 2026
Attempts to create campaigns with advertising_channel_type SMART fail with SmartCampaignError.CREATION_FAILED (v24) or OperationAccessDeniedError.CREATE_OPERATION_NOT_PERMITTED (v23 and earlier) from September 23, 2026; existing Smart Campaigns can still be updated and keep serving. The start date was moved from August 5 to September 23, 2026 on August 13. Source
- Google published Agent Skills for Google Ads API, Data Manager API and Mobile Ads SDK integrations
Google launched a curated set of Agent Skills (following the open Agent Skills standard) in the Google skills repository, including google-ads-api-quickstart, google-ads-api-mcp-setup, data-manager-api-audience-ingestion and data-manager-api-event-ingestion, so AI coding agents load official integration guidance on demand. Source
- Google Ads API v21 sunset confirmed for August 5, 2026
All v21 requests began failing on August 5, 2026; integrations had to move to v22 or later. Source
Google Tag & Tag Manager
- Server-to-server conversions now joined with browser signals when a GCLID is present
Google recovers conversions previously undercounted in server-to-server setups lacking browser cookie context by pairing server data with browser signals when a GCLID exists, improving Google Ads attribution for sGTM and API-based conversion senders. Source
Microsoft Ads
- Disclaimers gained popup and inline layouts across Responsive Search Ads, Performance Max and Audience ads
Popup disclaimers (500 characters, native ads) open a disclosure window while inline disclaimers (80 characters) render beneath the ad, with preset labels such as Disclaimer, Disclosure, Offer Details, Safety Information and Terms Apply; guaranteed to serve on every eligible ad in the campaign. Source
ChatGPT Ads
- Ads went live in Japan and South Korea; self-serve Ads Manager opened to UK advertisers
Benji Shomair announced ads running in Japan and South Korea, the first non-English markets, and that UK advertisers could now buy directly in Ads Manager with conversion optimization, custom audiences and the Conversions API available from day one. Source
Search Console
- Generative AI performance reports expanded beyond UK properties
Site owners in India and other countries began seeing the Generative AI performance reports, and from July 9 the Search generative AI control also appeared for some non-UK sites, ahead of the worldwide rollout on August 31, 2026. Source
- Page indexing report stalled at June 11, 2026 and lagged for weeks
The Page indexing report stopped updating after June 11, 2026, running two or more weeks behind; Google fixed it in early July but the report continued to update in weekly snapshots rather than daily through late July. Source
Took effect this week
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