Week of Mar 16, 2026
10 changes logged the week of Mar 16, 2026, 1 high impact; 3 took effect. Open this week in the change history.
Google Ads
- 'Sponsored Shops' blocks showing whole storefronts were spotted in Google Shopping results
Arpan Banerjee shared a new Shopping format that displays a store with multiple products instead of individual product listings. Google did not confirm the test. Source
- Performance Max channel performance report gained an 'Ads using video' segment
Hana Kobzova spotted a new segmentation option that splits PMax channel results by whether video assets were used. Source
- Campaign table displayed '0.00/day' budgets whenever a campaign filter was applied
Hana Kobzova documented a display-only bug in which filtered campaign views showed zero daily budgets; the correct values returned when the filter was removed. Source
- Form ad, image quality, responsive ad and text ad requirements retired
Google discontinued four legacy ad format requirement pages because the products evolved; advertisers should rely on the general Google Ads policies and Ad format requirements. Source
- Google Ads moved the account switcher to the top left and redesigned the campaign hierarchy navigation
Vojtech Audy reported a UI refresh for select users placing the account switcher in the top-left corner with a new horizontal campaign hierarchy layout. Source
Google Ads API & Scripts
- Google Ads Editor 2.12 released with total campaign budgets, more PMax videos and text guidelines
Editor 2.12 raised the Performance Max video limit to 15 per asset group, added 9:16 images for PMax, non-skippable mix video campaigns, Demand Gen NCA goals, brand guidelines, hotel feeds and the USD 5 budget floor, total (flighted) budgets of 3-90 days for Search, Shopping and PMax, video bid guidance, text guidelines (25 term exclusions, 40 messaging restrictions), account-level tracking templates, a final URL expansion assets report, Pending/Ended/Draft status filters and Link Check find-and-replace. Source
- Duplicate Lookalike user lists rejected from April 30, 2026
Creating a Lookalike list with the same seed lists, expansion level and country targeting as an existing list returns DUPLICATE_LOOKALIKE in v24+ (RESOURCE_ALREADY_EXISTS in earlier versions), primarily affecting Demand Gen campaigns. Source
Microsoft Ads
- Performance Max negative keywords reached GA with lists, API, Editor and Google import support
Negative keyword lists (up to 5,000 terms) apply at campaign or account level with the same match types as Search; they affect Search and Shopping inventory only within PMax. Source
- Streamlined bid strategy setup rolled out globally with tCPA/tROAS as optional targets
New campaigns pick Maximize Conversions or Maximize Conversion Value and optionally layer a target CPA or ROAS; existing campaigns and portfolio strategies were unchanged. Source
- Property Center health check diagnostics became GA for Lodging campaign feeds
Diagnostics flag missing or invalid prices, images and other feed issues affecting Property Promotion Ads and Hotel Price Ads. Source
Took effect this week
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