Week of Oct 27, 2025
18 changes logged the week of Oct 27, 2025, 2 high impact; 4 took effect. Open this week in the change history.
Google Ads
- Campaign-level audience list exclusions ('Data exclusions') surfaced for Performance Max
Satoshi Ando found, and Dario Zannoni shared, a Data exclusions option letting PMax campaigns exclude audience lists such as existing customers, reportedly enabled by request via a Google rep. Google did not confirm broad rollout. Source
- Recommendations page gained an 'Investment strategy' tab modelling budget-increase scenarios
Charlotte Osborne spotted a new Investment Strategy tab offering account-level projections of what extra budget could deliver. Google's support documentation was updated the same day. Source
- Social casino games policy clarified: sweepstakes casinos ineligible for certification
Google clarified that sweepstake casinos and other games offering real-world rewards fall outside the social casino certification and are governed by the online gambling rules instead. Source
- Click type segment gained 'Maps pin clicks' and 'Show nearby locations' rows
Red Lead Web Design first noticed, and Anthony Higman confirmed across accounts, two new click types in the Campaigns view segment menu. Google did not announce them. Source
- A Google-created phone call conversion action for Local Services Ads leads appeared in Google Ads
Lori Gilstrap spotted a 'Phone call conversion action created by Google' counting LSA leads inside the main Google Ads interface. Google did not announce the integration. Source
- Bid caps and floors added to Maximize conversion value portfolio strategies
New portfolio Maximize conversion value strategies with a Target ROAS now expose advanced options to set minimum and maximum CPC bid limits, giving advertisers a control previously unavailable for value-based Smart Bidding. Source
- Portfolio Maximise conversion value strategies with tROAS gained min/max CPC bid limits
Brian O'Neil found that new portfolio Maximise conversion value strategies with a target ROAS now allow bid floors and caps. Google did not announce the option. Source
- Search text ads tested a 'People also search for' block beneath the ad
Thomas Eccel spotted related-query suggestions appearing under sponsored text ads. Google did not confirm the test. Source
- Google TV Masthead opened to sports betting ads in the UK and Brazil
From November 13, 2025, compliant sports betting ads became eligible for the Google TV Masthead in the UK (excluding Northern Ireland) and Brazil. Source
- Demand Gen 'Where ads showed' report began listing Gmail and Discover separately instead of under 'Other'
Gmail and Discover placements in Demand Gen placement reporting are now broken out as their own categories. 'Other' continues to hold YouTube channels and placements below reporting thresholds. Source
- Overview tab gained a cross-campaign reach chart (saw awareness / saw action / saw both)
Anthony Higman shared a new Overview chart showing unique users reached by awareness and action campaigns and their overlap. Google did not announce it. Source
- Gambling ads opened in Entre Rios, Mendoza and Santa Fe provinces, Argentina
From December 4, 2025, operators licensed by each province's regulator may be certified to advertise lotteries, sports betting and casino games in three additional Argentine provinces. Source
Merchant Center
- Merchant Center for Agencies launched in pilot as a successor to multi-client account management
Google introduced Merchant Center for Agencies, a dedicated agency account type with a single dashboard, diagnostics, client optimization and ads-opportunity pages across all client accounts. Existing agency users could access it at merchants.google.com and new agencies could request pilot access. Source
- Merchant Center Promotions tab gained 'at a glance' and 'last 28 days' performance analytics cards
The Promotions section of Merchant Center now shows two analytics summaries, 'Your promotions at a glance' and 'Performance in the last 28 days', so merchants can see how promotions perform on Google Search alongside their status. Source
- Melatonin dietary supplements allowed in Shopping for Germany, France and Spain
Merchant Center's Unapproved pharmaceuticals and supplements policy was updated to permit compliant melatonin dietary supplements in Germany, France and Spain; prescription melatonin remains prohibited. Source
Google Ads API & Scripts
- Explorer Access tier launched, giving new developer tokens immediate production-account access
Most new Google Ads API developers now receive Explorer Access on completing onboarding, allowing work with live accounts immediately (2,880 operations/day) with restrictions such as no account creation or keyword planning. Basic and Standard Access remain available by application; existing developers are unaffected. Source
ChatGPT Ads
- PayPal adopted the Agentic Commerce Protocol to power Instant Checkout payments and catalogs in ChatGPT
PayPal announced it would support payment processing for merchants using Instant Checkout and bring its merchants' product catalogs into ChatGPT in 2026, with PayPal available as a checkout option for ChatGPT users. Source
Search Console
- Search Console Insights added AI-generated Query groups
A new 'Queries leading to your site' card groups similar queries (misspellings, rephrasings, languages) using AI, showing group clicks, top/trending-up/trending-down groups, and drill-down to the Performance report. Source
Took effect this week
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