Week of Jul 14, 2025
12 changes logged the week of Jul 14, 2025; 3 took effect. Open this week in the change history.
Google Ads
- Recommendation emails gained one-click 'apply' buttons that push changes without opening Google Ads
Jyll Saskin Gales shared that Google Ads recommendation emails in Gmail now include buttons to apply the change directly, raising concerns about accidental changes. Google did not announce the feature. Source
- Brand guidelines made default in new Performance Max campaigns; business name and logo now campaign-level
Google completed the rollout of brand guidelines as the default for all new Performance Max campaigns created in the Google Ads UI. Business name and logo assets are now managed at the campaign level instead of per asset group. Source
- Smart Bidding Exploration went live for Target ROAS campaigns in all accounts
Smart Bidding Exploration, which lets Target ROAS strategies bid on queries that fall outside the strict target but are likely to convert, became available for tROAS campaigns and portfolios in all Google Ads accounts. Source
- Brand inclusions and exclusions for new Search campaigns now require AI Max to be enabled
For new Search campaigns, adding brand inclusion or exclusion lists now requires enabling AI Max in the campaign. Existing brand lists on older campaigns keep working and can still be removed. Source
- Gmail Promotions tab tested an expandable Demand Gen product ad with prices and ratings
Thomas Eccel shared screenshots of a Gmail ad unit showing featured products with images, prices and promo labels that expands into a multi-product comparison. Google did not confirm the test. Source
- PMax channel performance report gained an expandable row splitting feed-based vs asset-based metrics
Mike Ryan noticed an expandable summary row in the beta Channel Performance report separating feed and asset metrics. Google did not announce it. Source
- Ads Liaison confirmed QR-code scans and 'send to email' actions on call assets are tracked as conversions
Drew Cannon asked on X whether the new QR code and send-to-email options on call assets were tracked; Ginny Marvin confirmed conversions from those actions are tracked and reported. Source
- Daily fantasy sports ads prohibited in California
Google added a California-specific restriction disallowing promotion of Daily Fantasy Sports, effective immediately. Source
Google Analytics
- GA4 item data import now accepts item-scoped custom dimensions without requiring item IDs
Item data import can import item-scoped custom dimensions keyed on other fields, which helps retailers with large catalogs enrich ecommerce reporting. Source
Microsoft Ads
- Impression-based remarketing lists could draw from up to 20 campaigns or ad groups
Lists can now be built from up to 20 eligible campaigns or ad groups, shared across accounts under a manager account, and lists sourced from Audience campaigns work across all campaign types. Source
Search Console
- Search Analytics API added metadata flagging incomplete data points
A new metadata field in Search Analytics API responses reports first_incomplete_date and first_incomplete_hour so developers know when a request includes fresh, not-yet-final data. Source
- Search Console added comparison modes to the 24-hour Performance view
Two comparison options were added to the 24-hour view: last 24 hours vs. the previous 24 hours, and last 24 hours vs. the same day one week earlier, shown as hourly overlays across Search, Discover and News reports. Source
Took effect this week
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