Week of May 12, 2025

9 changes logged the week of May 12, 2025, 1 high impact. Open this week in the change history.

Google Ads

• A new 'Audience Builder' workflow replaced the audience UI for Demand Gen, Video and PMaxMay 14, 2025 · Targeting & Audiences · General

  Jyll Saskin Gales documented the new Audience Builder flow, noting limits such as one audience per ad group and restrictions on combined segments and non-remarketing exclusions. Advertisers noticed the interface change without an announcement. Source

• Peak Points ad format launched in beta, using Gemini to place ads at high-engagement moments on YouTubeMay 15, 2025 · Launch · Video

  Peak Points uses Gemini to identify the most engaging moments in YouTube videos and place ads immediately after them. Announced at Brandcast in beta, with Google Marketing Live listing availability in English in the US, UK, Canada and Australia. Source

• Shoppable CTV launched for Demand Gen and Performance Max ads on YouTube connected TVMay 15, 2025 · Launch · Video

  Shoppable CTV lets viewers browse and engage with products from the big screen, including via QR codes, for Demand Gen and Performance Max campaigns serving on YouTube CTV. Announced at Brandcast and listed as rolling out globally within a few months at Google Marketing Live. Source

• Device targeting rolled out in Performance Max campaign settingsMay 16, 2025 · Targeting & Audiences · Performance Max

  Performance Max campaigns can now be limited to computers, mobile phones, tablets or TV screens, enabling use cases such as excluding TV traffic for B2B advertisers. Follows the beta announced in January. Source

• Immersive edge-to-edge Masthead on CTV introduced for the YouTube homepageMay 15, 2025 · Creative & Assets · Video

  The YouTube Masthead gained an immersive, animated edge-to-edge canvas on connected TV, alongside Cultural Moments sponsorship packages announced at Brandcast 2025. Source

• In-graph insights added to Overview charts to explain performance spikes and dropsMay 18, 2025 · Reporting & UI · General

  Overview graphs now highlight notable changes in cost, clicks or conversions; clicking a highlighted section shows automatic explanations including search interest shifts and ad group or keyword drivers. Source

Google Tag & Tag Manager

• Server-side Tag Manager image 3.0.0 upgraded runtime to Node.js 22May 15, 2025 · API & Tools · Measurement

  The server-side tagging container image moved to gcr.io/distroless/nodejs22-debian12; operators of self-hosted server containers should redeploy to pick up the new base image. Source

Microsoft Ads

• Microsoft Invest DSP sunset announced for February 28, 2026May 14, 2025 · Deprecation · Display · effective Feb 28, 2026

  Microsoft said it would stop supporting media buying through its DSP, Microsoft Invest (formerly Xandr Invest), from February 28, 2026 and focus buy-side investment on the Microsoft Advertising Platform. Third-party DSP access to Microsoft inventory continues via Monetize. Source

Search Console

• Search Console began testing user-added annotations on Performance chartsMay 14, 2025 · Reporting & UI · Reporting

  Some properties started seeing an 'Add annotation' option on Performance report charts, a long-requested feature that Google later launched as custom annotations in November 2025. Source

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