Week of Apr 21, 2025

8 changes logged the week of Apr 21, 2025, 2 high impact; 3 took effect. Open this week in the change history.

Google Ads

• Search ads shown at the top of the page became eligible to also compete in bottom-of-page auctionsApr 21, 2025 · Bidding & Budget · Search

  Google lifted the restriction limiting an advertiser to a single ad location per results page: relevant ads already appearing at the top can now also compete for bottom positions. Google reported roughly 10% more highly relevant ads and 14% more conversions from bottom ads in testing. Source

• Reports gained a hierarchical 'tree table' view showing campaign, ad group and asset relationshipsApr 23, 2025 · Reporting & UI · Reporting

  Thomas Eccel shared the new tree table option that nests campaign, ad group and lower-level rows in a hierarchy instead of a flat table. Google did not announce the rollout, which reached accounts gradually. Source

• Accelerated checkout launched for Demand Gen campaigns with product feeds in the USApr 24, 2025 · Launch · Demand Gen

  Demand Gen ads on YouTube in-stream inventory can now send shoppers straight to a merchant checkout page. Merchants supply a checkout URL template in Merchant Center or per-product checkout link attributes. Google cited an 11% lift in conversion value at similar CPA. Source

• All five Performance Max description slots standardised to a 90-character limitApr 21, 2025 · Creative & Assets · Performance Max

  Performance Max asset groups no longer have a 60-character short description slot; all five descriptions now allow up to 90 characters. Source

Google Analytics

• GA4 began using aggregate identifiers to attribute Google Ads traffic when GCLID is unavailableApr 24, 2025 · Measurement · Measurement

  Google Analytics now leverages aggregate identifiers (e.g. gbraid, gad_ parameters) as a fallback so paid Google Ads traffic is attributed to source, medium, campaign and channel even when the click ID cannot be used, such as when users deny ad_user_data consent. Advertisers should keep auto-tagging on and link Ads to Analytics. Source

• GA4 Reports snapshot gained templates (User behavior, Sales and revenue, Marketing performance)Apr 24, 2025 · Reporting & UI · Reporting

  The Reports snapshot now supports predefined templates and an updated card library so users can quickly configure an overview tailored to their objective. Source

Google Ads API & Scripts

• Google Ads API v17 sunset confirmed for June 4, 2025Apr 23, 2025 · Deprecation · General · effective Jun 4, 2025

  Google Ads API v17 requests began failing on June 4, 2025; developers had to upgrade to v18 or later. Source

Microsoft Ads

• Direct agency-to-client account link requests were temporarily disabled for fraud preventionApr 27, 2025 · Policy · Account & Billing

  Agencies lost the ability to send client connection requests directly and had to go through Microsoft support, adding 5 to 7 business days per link. Microsoft called the change temporary. Source

Took effect this week

• Merchant Center product click reporting aligned with Google Ads definitions from April 21, 2025Effective Apr 21, 2025 · announced Mar 24, 2025 · Merchant Center
• LOWER_TARGET_ROAS recommendation field corrected to return micros on April 23, 2025Effective Apr 23, 2025 · announced Mar 26, 2025 · Google Ads API & Scripts
• EU crypto ads required MiCA CASP licence and Google certification from April 23, 2025Effective Apr 23, 2025 · announced Mar 24, 2025 · Google Ads

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