Week of Apr 14, 2025

7 changes logged the week of Apr 14, 2025; 3 took effect. Open this week in the change history.

Google Ads

• Campaign-level age exclusions began appearing in Performance Max settingsApr 18, 2025 · Targeting & Audiences · Performance Max

  Thomas Eccel showed age-bracket exclusion options now visible in Performance Max campaign settings in the web UI. Google had said in January the control was coming and it had appeared in Ads Editor 2.9 first. Source

• Google TV Masthead opened to US daily fantasy sports and sports betting adsApr 14, 2025 · Policy · Video · effective Apr 30, 2025

  From April 30, 2025, DFS and sports betting ads that comply with the gambling policy became eligible for the Google TV Masthead format in the US. Source

• YouTube subscriptions and engagements available as Demand Gen campaign goalsApr 14, 2025 · Bidding & Budget · Demand Gen

  Advertisers whose Google Ads account is linked to a YouTube channel can set YouTube subscriptions or post-view engagements as primary or secondary conversion goals in Demand Gen. Source

• Google began emailing advertisers three-month 'personalised growth plans' pushing broad match and PMaxApr 15, 2025 · Reporting & UI · Account & Billing

  Govind Singh Panwar posted an email in which Google promised weekly guidance for three months steering the account toward AI-driven products like broad match and Performance Max. The outreach was not publicly announced. Source

• Campaign type picker now shows Performance Max, Shopping and Demand Gen by default; others behind See moreApr 15, 2025 · Reporting & UI · General

  The campaign type picker was reorganised so Performance Max, Shopping and Demand Gen appear first, while Search, Video, Display, App and other types sit behind a See more link. Source

Google Analytics

• Admin API added create/get/list/update/delete methods for Reporting Data AnnotationsApr 16, 2025 · API & Tools · Reporting

  Five new Admin API v1alpha methods let developers manage report annotations programmatically, matching the annotations feature launched in the GA4 UI in March 2025. Source

Google Ads API & Scripts

• Google Ads API v19.1 released with Demand Gen channel controls and Local Services lead feedbackApr 16, 2025 · API & Tools · General

  The non-breaking v19.1 minor release added ad group-level channel controls for Demand Gen, LocalServicesLeadService.ProvideLeadFeedback(), demo-adjusted reach metrics and Audio Ads retrieval for Video campaigns, Shopping ad overrides for brand exclusions in Performance Max, and google_ads_conversion_customer on account creation. Source

Took effect this week

• Unfair Advantage policy doc changed to allow one advertiser in both top and bottom ad auctions from April 14Effective Apr 14, 2025 · announced Mar 31, 2025 · Google Ads
• Unfair advantage policy narrowed to a single ad location, allowing multiple ads per SERPEffective Apr 14, 2025 · announced Mar 28, 2025 · Google Ads
• Gambling and games policy rewritten with revised country guidelines and category definitionsEffective Apr 14, 2025 · announced Feb 10, 2025 · Google Ads

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