Microsoft set January 12, 2027 to remove MaxCpc from the API for new and unused campaigns
- Date
- Sep 27, 2026 (first reported)
- Effective
- Jan 12, 2027
- Primary source
- PPC News Feed
Microsoft's BiddingScheme documentation says that from January 12, 2027 the MaxCpc field disappears from the API for new campaigns and for existing campaigns that are not already using it. Dormant usage will not be grandfathered, so scripts, bulk uploads and third-party bid tools need auditing before then.
Sources
- open_in_newMicrosoft Sets January 12, 2027 End Date for MaxCpc in the APIPPC News Feed · Sep 27, 2026
- open_in_newBiddingScheme Data Object - Campaign ManagementMicrosoft Learn · Sep 27, 2026
Related changes
Undo