Bing began showing sponsored results inside its Copilot-powered AI Overviews

Khushal Bherwani shared a screenshot of a sponsored result appearing within a Bing AI Overview, the Copilot-powered answer box Bing renamed from Copilot Search a few months earlier. Microsoft has not confirmed the placement.

Search Engine Roundtable said it had not seen ads in Bing's AI responses before and could not trigger them, so the report rests on the single screenshot. It lands two days after Google expanded ads in AI Mode to 10 more countries, putting paid placements inside AI answers on both search engines.