Microsoft Advertising opened max CPC to portfolio bid strategies as the campaign-level cap was removed
- Date
- Sep 26, 2026 (first reported)
- Primary source
- PPC News Feed
Microsoft's bid strategy help page dropped the list that limited max CPC to a few strategies and now allows a maximum CPC on portfolio bid strategies. It lands days before October 1, 2026, when max CPC goes away for new non-portfolio conversion, value and clicks campaigns.
Spotted by Hana Kobzová.
Sources
- open_in_newMicrosoft Opens Max CPC to Portfolio Bid StrategiesPPC News Feed · Sep 26, 2026
- open_in_newLet Microsoft Advertising manage your bids with bid strategiesMicrosoft Advertising · Sep 26, 2026
Related changes
Undo