Asset Studio gained AI video dubbing to localize video campaigns across 33 languages and locales

Select Google Ads advertisers can now automatically translate and dub existing video creative into 33 languages and locales from inside Asset Studio, without reshooting. The tool is in a limited rollout and reported to be free for advertisers who have it.

• The workflow is: start from an approved video, create a dubbed version in Asset Studio, then use it in campaign setup.
• 33 languages and locales are included in the reported rollout; access is limited to select advertisers.
• Google has not published eligibility criteria or full technical specifications, and it is not confirmed whether the system clones the original speaker's voice or adjusts mouth movements.
• Advertisers should confirm availability in their own accounts before planning international video campaigns around it.