Product feed ads launched: retailers connect catalogs and ChatGPT auto-generates sponsored placements

OpenAI added product feed advertising to Ads Manager, letting retailers connect a product feed, set eligibility rules and have ads generated automatically from product names, images and attributes. The same feed that informs organic shopping answers now also powers paid placements.

• Feeds use the Google Merchant Center-style specification; up to 1 million SKUs per advertiser.
• New feed partners submit a 100-product sample before connecting a full catalog (surfaced June 2).
• A Delta Feeds API later allowed price and availability updates without full re-uploads.