Product discovery revamped; ACP extended to merchant feeds and promotions; Instant Checkout deprioritized
- Date
- Mar 24, 2026
- Effective
- Mar 24, 2026
- Regions
- Global
- Primary source
- OpenAI
OpenAI launched a richer shopping experience in ChatGPT with visual browsing, side-by-side comparisons and up-to-date product data, and extended the Agentic Commerce Protocol so merchants share product feeds and promotions to be fully represented in ChatGPT. OpenAI said the first version of Instant Checkout 'did not offer the level of flexibility that we aspire to provide'.
- Purchases now complete on merchant sites or via merchant-built apps in ChatGPT.
- Rolled out to Free, Go, Plus and Pro users that week.
- The feed program later became the basis for product feed ads.
Sources
- open_in_newPowering Product Discovery in ChatGPTOpenAI · Mar 24, 2026
- open_in_newProduct feeds – Agentic CommerceOpenAI Developers · Mar 24, 2026
- open_in_new
- open_in_newOpenAI's plans to make ChatGPT more like Amazon aren't going so wellTechCrunch · Mar 24, 2026
Related changes
Undo