Custom columns expanded to all conversion metrics with goal-name segmentation
- Date
- May 7, 2026
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
Custom columns can now use every conversion metric, segment by conversion goal name and include All Conv., CPA and ROAS, enabling LTV and AOV style calculations in the platform.
Primary source: Microsoft Advertising Blog (2026-05-19). Also covered by Search Engine Land (2026-05-07).
Sources
- open_in_newNew import center and other product news for May 2026Microsoft Advertising Blog · May 19, 2026
- open_in_newMicrosoft Ads expands custom columns to include all conversion metricsSearch Engine Land · May 7, 2026
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