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Change historychevron_rightSearch Consolechevron_rightMar 11, 2026

Branded queries filter rolled out to all eligible top-level properties

Date
Mar 11, 2026
Primary source
Search Engine Roundtable

Google said the branded queries filter announced in November 2025 is now rolling out to all eligible sites over the coming weeks; it is limited to top-level properties, not URL-prefix paths or subdomains.

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