Self-serve negative keywords for Performance Max entered open beta

Date

Feb 17, 2026

Regions

Global

Primary source

Microsoft Advertising Blog

Sources

• open_in_new
  Ad preview hub and other product news for February 2026Microsoft Advertising Blog · Feb 17, 2026
• open_in_new
  Microsoft Ads launches self-serve negative keyword lists for PMaxSearch Engine Land · Feb 27, 2026
• open_in_new
  Microsoft Introduces Self Serve Negative Keywords for PMAXPPC News Feed · Feb 22, 2026

Related changes

• May 7, 2026Auction insights for Performance Max announced as coming soon
• May 1, 2026Performance Max website URL publisher report added conversions, clicks and spend per placement
• Apr 16, 2026Landing page (final URL) reporting launched for Performance Max
• Apr 16, 2026Google Performance Max campaigns with new customer acquisition goals could be imported
• Mar 17, 2026Performance Max negative keywords reached GA with lists, API, Editor and Google import support
• Feb 17, 2026New customer acquisition goals for Performance Max became generally available worldwide

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