Performance Comparison in Copilot became generally available for period-over-period and A/B analysis
- Date
- Nov 17, 2025
- Regions
- Global except mainland China
- Primary source
- Microsoft Advertising Blog
Copilot in the platform can compare performance YoY, QoQ, MoM, WoW or DoD, compare test and control groups, summarize multi-month trends and surface top and bottom performers. GA globally except mainland China.
Primary source: Microsoft Advertising Blog (2025-11-17). Also covered by PPC News Feed (2025-11-19).
Sources
- open_in_newIntroducing Image Animation and Performance Comparison for Better Creative and Richer InsightsMicrosoft Advertising Blog · Nov 17, 2025
- open_in_newMicrosoft Ads Expands Performance Comparison GloballyPPC News Feed · Nov 19, 2025
Related changes
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