Search Console introduced an AI-assisted Branded queries filter and Insights card

A new filter in the Search results Performance report splits queries into Branded (brand name, variants, misspellings, brand-specific products) and Non-branded, plus an Insights card showing the click breakdown; classification is AI-assisted rather than regex-based.

Announced at Search Central Live Tel Aviv and on the blog; rolled out gradually and only for top-level properties. Google confirmed in February 2026 the feature was still being tested before reaching all eligible sites on March 11, 2026.