Callouts for Hotel Price Ads expanded to all markets and languages

Date

Nov 18, 2025

Regions

Global

Primary source

Microsoft Advertising Blog

Sources

• open_in_new
  Asset-level editorial review and other updates for NovemberMicrosoft Advertising Blog · Nov 18, 2025

Related changes

• Mar 17, 2026Streamlined bid strategy setup rolled out globally with tCPA/tROAS as optional targets
• Jan 30, 2026Cryptocurrency exchange ads permitted on Search in 29 European markets
• Jan 15, 2026Autogenerated assets enabled by default for new Responsive Search Ads
• Jan 15, 2026Location targeting coverage expanded with more reliable Google imports
• Dec 18, 2025Microsoft clarified that exact match keywords take priority over Performance Max and Ad Rank
• Sep 17, 2025Bulk bid editing added for Lodging campaign property groups

← See this change in the change history