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Change historychevron_rightMicrosoft Adschevron_rightNov 18, 2025

Conversion delay insights showed days to reach 90% of conversions after a click

Date
Nov 18, 2025
Effective
Jun 1, 2025
Regions
Global
Primary source
Microsoft Advertising Blog

Campaign, portfolio and goal grids gained a daily-updated conversion delay metric covering online and offline conversions for clicks on or after June 1, 2025.

Primary source: Microsoft Advertising Blog (2025-11-18). Also covered by Search Engine Land (2025-12-01).

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