Modeled conversions launched for UET Consent Mode in the EEA, UK and Switzerland
- Date
- Aug 5, 2025
- Regions
- EEA, Switzerland, UK
- Primary source
- Microsoft Advertising Blog
Microsoft began estimating conversions lost to declined consent using modeling so reporting and bidding reflect consented and modeled activity for traffic from the EEA, Switzerland and Great Britain.
Primary source: Microsoft Advertising Blog (2025-08-05). Also covered by PPC News Feed (2025-08-07).
Sources
- open_in_newImpression-based remarketing updates and other product news for AugustMicrosoft Advertising Blog · Aug 5, 2025
- open_in_newMicrosoft Launches Modeled Conversions for UET Consent ModePPC News Feed · Aug 7, 2025
Related changes
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