Remaining Smart Shopping campaigns were converted to Performance Max
- Date
- Feb 4, 2025
- Effective
- Jan 31, 2025
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
Microsoft completed the automatic upgrade of all remaining Smart Shopping campaigns to Performance Max by the end of January 2025, with full tool-partner support available.
Primary source: Microsoft Advertising Blog (2025-02-04).
Sources
- open_in_newNew Performance Max tools and other product updates for FebruaryMicrosoft Advertising Blog · Feb 4, 2025
Related changes
Undo