Customer Match extended to Google Analytics audiences exported to Google Ads

Date

Dec 3, 2024 (first reported)

Primary source

Google Analytics Help

Sources

• open_in_new
  Customer Match for Google Analytics audiencesGoogle Analytics Help · Dec 3, 2024
• open_in_new
  New Google Ads Customer Match For Google Analytics AudiencesSearch Engine Roundtable · Dec 3, 2024

Related changes

• Oct 31, 2024New Sales and Leads tabs added to the conversions summary
• Sep 20, 2024Enhanced conversion coverage data page gained new filters and a website-only view
• Sep 12, 2024Confidential matching launched as the default for Customer Match uploads
• Aug 28, 2024Tag Diagnostics and integrated consent management setup launched in Google Ads, Tag Manager and Analytics

← See this change in the change history