Confidential matching launched as the default for Customer Match uploads
- Date
- Sep 12, 2024
- Primary source
- Google Ads & Commerce Blog
Confidential matching uses Trusted Execution Environments to process first-party data so Google cannot access it; it became the default for Customer Match including Data Manager at no extra cost, with customer-side encryption and enhanced conversions for web support to follow.
Sources
- open_in_newIntroducing confidential matching for first-party dataGoogle Ads & Commerce Blog · Sep 12, 2024
- open_in_newGoogle Ads Introduces Confidential MatchingSearch Engine Roundtable · Sep 13, 2024
Related changes
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