Video action campaigns announced to be upgraded into Demand Gen, with creation ending March 2025
- Date
- Sep 4, 2024
- Primary source
- Google Ads & Commerce Blog
Google said Video action campaigns would be consolidated into Demand Gen: a migration tool arrives early 2025, new VAC creation stops in March 2025, and remaining campaigns auto-upgrade in Q2 2025. Google cited 20% more conversions at the same CPA for advertisers running video plus image ads.
Sources
- open_in_newDrive better performance by upgrading Video Action Campaigns to Demand GenGoogle Ads & Commerce Blog · Sep 4, 2024
Related changes
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