Broad match turned on by default for new Search campaigns using Smart Bidding
- Date
- Jul 10, 2024 (first reported)
- Primary source
- Search Engine Roundtable
New Search campaigns created with conversion- or value-based Smart Bidding now have the broad match campaign setting enabled by default, which the Ads Liaison confirmed; advertisers must switch it off to keep phrase and exact match.
Sources
- open_in_newGoogle Ads Enabling Broad Match By Default For New Search CampaignsSearch Engine Roundtable · Jul 10, 2024
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