Call ads announced for sunset with migration to responsive search ads using call assets
- Date
- Oct 28, 2024 (first reported)
- Primary source
- Google Ads Help
Google notified advertisers that call ads would be upgraded to responsive search ads with call assets in early 2025 to enable new features, with call ads lacking a final URL not converted automatically; the help page later set February 2026 for the end of creation and February 2027 for the end of serving.
Sources
- open_in_newCall ads are being upgraded to responsive search ads (Google Ads Help)Google Ads Help · Oct 28, 2024
- open_in_newGoogle To Sunset Call Ads; Migrating To Responsive Search AdsSearch Engine Roundtable · Oct 28, 2024
Related changes
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