Google Ads Change History
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Change historychevron_rightGoogle Ads API & Scriptschevron_rightMay 22, 2024

Keywords with no impressions for 13 months auto-paused from June 10, 2024

Date
May 22, 2024
Effective
Jun 10, 2024
Primary source
Google Ads Developers Blog

From June 10, 2024 Google began pausing keywords without impressions in the past 13 months, completing across accounts in August 2024; change history shows them as 'Low activity system bulk change'.

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