Search ad groups with no impressions for 13 months auto-paused from March 11, 2024
- Date
- Feb 29, 2024
- Effective
- Mar 11, 2024
- Primary source
- Google Ads Developers Blog
From March 11, 2024 Google began pausing Search ad groups created at least 13 months earlier with no impressions in 13 months, completing across accounts by April 30, 2024; unpaused ad groups are re-paused after three more months without impressions.
Sources
- open_in_newGoogle Ads Ad Groups Start Pausing March 11 due to Low ActivityGoogle Ads Developers Blog · Feb 29, 2024
Related changes
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