Profit optimization goal announced for Performance Max and Standard Shopping Smart Bidding
- Date
- May 21, 2024
- Primary source
- Google Ads Help
Google announced a profit-based bidding goal that uses cart-level conversions and cost of goods sold data so Performance Max and Standard Shopping campaigns optimize for gross profit rather than revenue; it entered beta later in 2024.
Sources
- open_in_newGoogle Marketing Live 2024: Your roundup of announcementsGoogle Ads Help · May 21, 2024
Related changes
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