Meridian open-source marketing mix model announced for global rollout
- Date
- May 21, 2024
- Primary source
- Google Ads Help
Google announced Meridian, its open-source MMM, would roll out globally later in 2024 to help marketers measure cross-channel impact.
Sources
- open_in_newGoogle Marketing Live 2024: Your roundup of announcementsGoogle Ads Help · May 21, 2024
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