Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightApr 9, 2024

Ads Liaison restated that Ad Strength is not used in the ad auction

Date
Apr 9, 2024 (first reported)
Regions
Global
Primary source
Search Engine Roundtable

Ginny Marvin said Ad Strength is a diagnostic tool based on four creative categories and that low Ad Strength does not prevent ads from entering auctions.

Sources

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