Video reach campaigns added in-feed and Shorts formats alongside in-stream
- Date
- Dec 12, 2023
- Primary source
- Google Ads Help
Video reach campaigns for efficient reach could now serve in-feed and Shorts ads in addition to in-stream; Google reported 54% more reach at 42% lower CPM for multiformat campaigns.
Sources
- open_in_newMaximize your awareness with more formats now available in Video Reach CampaignsGoogle Ads Help · Dec 12, 2023
- open_in_newYouTube adds more formats for Video Reach CampaignsSearch Engine Land · Dec 12, 2023
Related changes
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